What is the primary purpose of a Business Continuity Plan?

• A. To reduce annual budget by cutting staff
• B. To replace disaster recovery with insurance only
• C. Plan to maintain operations during a disruption, including recovery strategies, backup facilities, and communication plans
• D. To improve marketing during normal operations

Answer: (C)

A Business Continuity Plan is about keeping essential operations going when something disrupts normal business and outlining how to recover quickly. It specifies how to continue or resume critical functions, what recovery strategies to use, where to operate if the primary site is unusable (backup facilities), and how to communicate with employees, customers, suppliers, and regulators during the disruption. Insurance or cutting staff don’t automatically provide operational capability during an outage, and simply focusing on marketing during normal times doesn’t address continuity. So the plan that describes maintaining operations during a disruption with recovery steps, alternate facilities, and a clear communications plan is the best fit.